If you’re looking for different ways to gain exposure on your writing or upcoming book, consider repurposing content that you’ve already created, including your book, to turn it into other ways to get the word out about your book.
It’s important that your strategic with your marketing efforts because there is a ton of noise on the interwebs and if you want to connect with your readers, you need to figure out different ways and methods of getting in front of their eyeballs.
One of the best ways we know of to do this is to repurpose the content you already have onto multiple media platforms. You’ve already done the work once, why not make the most of it?
Here’s some ideas on how you can do this in relation to your book…
Ways of Repurposing Content From Your Book to use on Multiple Media Platforms
#1: Create a Slideshare Presentation
Here’s an example of a recent Slideshare (owned by LinkedIn) by Steve:
Creating multiple Slideshare’s and sharing them on social media is a great way to get more eyeballs and potentially, more readers to connect with you.
Steve does a great job of also giving away his lead magnet to grab email addresses… try it for yourself and see what happens!
Key Takeaway: Create visual presentations about your book and share it on social media. Be consistent in this approach and create 3-4 Slideshare decks and share them regularly, just like you would a blog post.
#2: Create a Visual Story Using Canva
If you’re a bit of an artist and can illustrate ideas, then you should definitely give this idea a try. If you’re more graphically-challenged like me, then Canva is your saviour!
Similar in concept to the Slideshare above, except this time, we’re going to take excerpts from the book and create a visual story.
Again, if you can draw, go ahead and do this yourself. Matthew Inman from The Oatmeal did this with the story about his dog. He actually created a book about this particular comic, if you’re creatively inspired, give it a try.
If you’re not a drawer, come with me! As most of you know, Steve and I have been writing a young adult novel together and it’s almost ready to hit the virtual shelves! So as part of the pre-launch, we could get more eyeballs on the book by providing a bit of teaser with some visual story using Canva.
Check out some of our ideas below:
Give it a try for yourself and create a blog post that showcases your visual storytelling. Share it like crazy and see what response you get.
#3: Create a Book Trailer (video)
Depending on the type of book you’re writing, a book trailer could be another creative way to share some of your books story on YouTube.
If you’re not sure where to start, check out some of the book trailers below for inspiration:
Percy Jackson & The Olympians (Book 3)
The Maze Runner
Obviously, your’s don’t need to be this elaborate! Here’s a few more that might be more up your alley:
Trail of Secrets
Bound to Survive
You get the drift 🙂
#4: Write a Guest Blog Post/Author Interview
If you’re a non-fiction author, then writing a guest blog post on a relevant blog is a great way to repurpose some of the content of your book and to gain new readers, particularly if you send them to your freebie in your author bio.
If you’re a fiction author, doing author interviews on podcasts and radio shows in your genre is another great way to get publicity and to get your book out there.
If you’re not sure where to start in terms of finding potential guest blog post options, join some groups in your niche and start connecting with other bloggers.
For interviews/podcasts/radio shows, check out this site here: http://www.radioguestlist.com/
There are so many options when it comes to repurposing content from your book into other mediums to get more eyeballs on your writing and your book. Think outside the square, come up with a plan and get cracking!
None of the above will happen without you doing something about it, and the first two you can literally have done, published and promoted within an hour!
No excuses… 😉